Without doing anything, a game will automatically align with some business goals… e.g. brand building and community engagement. Perhaps future iterations will have more direct and physical engagement techniques like… score over 10,000 and get a free t-shirt.
If nothing else I hope it might put a smile on your face today or even occupy your kids for a few minutes.
What’s under the hood.
To make the game mobile responsive, a npm module was added enabling the direction functionality which makes it usable on most mobile devices. The game still works best using the keyboard arrows on a computer but it becomes very difficult to fold a game in to a digital marketing strategy if you need to tell all your users to come back when they are back in the office and on their computer.
The future of this game and your thoughts on gamification
As you can see, this game doesn’t follow any particular logic and doesn’t track to the real world. Why is the duck chasing stars? I dunno… but it’s fun. If you have any thoughts on future iterations of the game then I am all ears. Or if you’d like to discuss how your business might use gamification to engage your users then don’t hesitate to reach out!